Case Study: Auchan achieves a 2.5% sales lift with Kameleoon's personalized discounts

Retailer Auchan uses personalized discounts to boost sales

Auchan, a French retail group with thousands of products and over 4.3 million monthly visitors, faced a challenge: generic sitewide discounts weren’t relevant across its many product categories, so the company aimed to increase conversion rates by matching offers to individual visitor interests.

Auchan used Kameleoon to score a month of visitor behavior (+1 for product page views, +2 for add-to-cart), created four interest-based segments (childcare, kids, garden, furniture), and displayed targeted discounts in the homepage promotions. The personalized offers ran for a week and drove a 2.5% increase in sales versus generic offers and a 16% lift in discount click-through rate.

Auchan

Akim Demora

e-Commerce Marketing Director