Case Study: Club Med achieves a 13% increase in reservations and 18% higher revenue per visit with Kameleoon

Club Med goes on a journey to growth with Kameleoon

Club Med, the global all‑inclusive tour operator, wanted to validate website changes to shorten long booking cycles and boost reservations. They tested adding urgency banners that displayed remaining rooms during the first four steps of the booking funnel to see whether these messages would speed up decisions and increase conversions.

Using Kameleoon’s WYSIWYG A/B testing, Club Med ran a one‑month experiment with over 700,000 visits and >95% statistical confidence. The urgency banners reduced early‑stage entries but increased progression to payment, producing a 13% lift in reservations and an 18% increase in revenue per visit; detailed KPI analysis showed higher bounce in the first stages but substantially better completion rates in the final steps.

Club Med

Guillaume Thenault

Web Analyst