Kantar B2B Case Studies & Customer Successes

How Arla Cheesy Spread used Kantar Marketplace to gauge progress against their brand goals in the Philippines

Arla Foods

Raymund Gonzales Lao

Head of Marketing

Automating time-consuming data capture and tracking to enhance insights and results visibility

ASR

We gave the Spanish media group connected intelligence to help them quantify the sales uplift of brand advertising exposure

Atresmedia

Giving Audi the confidence to air new creative

Audi

The BBC needed data and insights around viewing behaviours, to maximise the reach of specific programmes on both live and on-demand channels

BBC

How we helped BrewDog convey their sustainability credentials more effectively through their packaging

BrewDog

Elaine Baker

Research & Insights Reporting Manager

We helped the platform identify the top audiences to engage, with insights to inform their communications and branding

Cafeyn

Ombline De Coriolis

Chief Marketing Officer

With a mixture of research methods, Kantar helped the car rental company find a clearer vision for everyone to get behind

Car Rental Company

How CCU capitalised on qualitative studies and Link Express on Kantar Marketplace to deliver a moving World Cup campaign

CCU

Guadalupe Ries Centeno

Marketing Grouper Cervezas

Our Sustainable Transformation Practice worked with Chapter Zero to better understand their members’ experiences of accelerating the net zero conversation in the boardroom

Chapter Zero

Calum Davies

Head of Membership

Global ad production testing costs were reduced while speed to market was accelerated, with Creative Transport

Coca Cola

We identified clear opportunities for technological investment, to help our client shape the future of personal and oral care categories

Colgate Palmolive

Using social media to identify growth areas for a consumer goods brand

Consumer Goods Brand

Kantar’s audience data processing is a foundational component of the advanced advertising capabilities for Corus Entertainment

Corus

A breakthrough innovation was needed for Danone’s Activia brand – and Kantar delivered in super-quick time

Danone

How a global online food ordering and delivery leader used templated survey solutions to accelerate their data collection and visualisation

Delivery Hero

Frédéric Lamotte

Research Director

How Kantar was able to reach and engage the LGBTQI+ community through online research, as part of a project with DIVA magazine

DIVA Magazine

Linda Riley

Publisher

We helped the paint company uncover its purpose of adding colour to people's lives, and embedded this in global and local teams

Dulux

How Fonterra Active Living tested 42 concepts with agility on Kantar Marketplace

Fonterra Active Living

Barbara Zhao

Fonterra Active Living

The global dairy nutrition company made sustainability a core tenet of their brand, building long-term differentiation and ultimately profit

Fonterra Active Living

Pooja Passi

Global Insights Manager

Kantar showed Ford where to play to win, and how to profit from the connected consumer

Ford

We helped a global beauty manufacturer discover the trends in fluid scenting, and build a new consumer-focused framework

Global Beauty Manufacturer

Kantar developed a global brand purpose and growth strategy for SCA/Libero, accommodating local nuances

Global Diaper Brand

Our client needed to understand how the introduction of new treatments influences healthcare delivery, prescribing/use, and the impact on migraine patients

Global Pharma Company

We helped a global pharma client to understand the unmet needs for people suffering from a rare disease in the US, France, Germany and Brazil

Global Pharma Company

Globosat was able to make changes to its programming in real-time during the World Cup, thanks to Kantar data

Globosat

We helped Godiva understand chocolate lovers in the US and Japan, to help them with channel optimisation, brand positioning and product innovation

Godiva

We used Link AI to analyse over 11,000 ads in less than a month, revealing key drivers of effective creative

Google

Kantar helped Renault transform their global Voice of the Customer programme to put customers at the heart of their organisation and improve ROI

Groupe Renault

Olivier Prunieres

Groupe Renault

We gave the airport a consistent, 360-degree view of sentiment across diverse stakeholder groups to help them track performance and manage relationships

Heathrow

We gave IKEA insights about the attitudes of various segments, helping them attract the most loyal customers to new stores and choose new U.S. sites

IKEA

How the brand successfully extended their snacking SKUs and got their products ranged in two leading Australian retailers

KEZ’s Kitchen

Wendy Gregson

Senior Innovation & NPD Manager

How the Kinder brand used agile insights from Kantar Marketplace to build differentiation

Kinder

Alexandra Farina

Innovation Product Manager

How KitchenAid won Kantar's Creative Effectiveness Awards and drove a significant uplift in sales

KitchenAid

Demonstrating the potential on new product development for Kraft Heinz in China

KraftHeinz China

Jing Jane

Consumer Marketing Insight Head

We helped our client get an additional 400+ new checking accounts, through a better understanding of their marketing ROI

Large Bank

How a large financial institution powered their digital media strategy and optimised their programmatic digital marketing spend through survey-based audience validation and connected data solutions

Large Financial Institution

We carefully approached a sensitive topic with a tailored audience to gather reliable data to inform the final visual identity for a brand

Large Global Biopharmaceutical Company

Our client used insights around employee engagement to improve the customer experience, and ultimately increase customer satisfaction and loyalty

Large Hotel Chain

Establishing reliable, scalable and impactful marketing strategies to better understand and engage with this group

Large Retailer

Our airline client found huge benefits in recovering customers, thanks to Kantar's bespoke model linking brand equity and customer experience

Leading Airline Company

Kantar gave the auto company a new framework and brand planning process, helping it focus and prioritise marketing efforts

Leading Auto Company

We helped our client choose the optimum package of features for a new model, to maximise sales and minimise cannibalisation

Leading Car Manufacturer

Kantar helped grow a cookie brand in the US by co-creating ideas through creativity-enhancing techniques

Leading cookie Brand

We helped a CPG manufacturer see a 10% sales uplift with this key partner, through portfolio prioritisation

Leading CPG Manufacturer

An entertainment client was able to target consumers by providing more relevant content, improving loyalty and engagement with their existing customers

Leading Entertainment Company

Close-the-loop activities proposed by Kantar delivered significant returns on investment for a leading European retail bank

Leading European Retail Bank

With ongoing search and social analysis from Kantar, this financial services client saw an increase in searches from advertising of 98% with the same budget

Leading Financial Service Provider

Kantar insights helped a leading FMCG brand reframe its communications strategy, and grow market share by 19%

Leading FMCG Brand

Through rigorous brand and category decoding, we helped our client find growth

Leading Healthcare Brand

We helped a leading hotel brand boost conversion rates by showing them the roles and relative importance of different digital channels in the path to purchase

Leading Hotel Brand

Kantar facilitated a company-wide transformation programme to help an IT provider become more customer-centric and increase retention rates

Leading IT Provider

Which touchpoints drive the most sales, and best improve brand equity

Leading Luxury Jewellery Company

A better understanding of shoppers and the purchase decision process led to a revised store layout and a 15% sales uplift in test stores

Leading Smartphone Manufacturer

We helped a technology provider reduce customer churn and increase average spend, by taking a closer look at the relationships they were building

Leading Telecommunications Network Equipment and Service Provider

An integrated CX programme from Kantar helped a telecoms provider increase customer loyalty and ultimately revenue

Leading Telecoms Provider

We helped a TV manufacturer to grow by identifying the optimal image associations they should use, in order to communicate their difference

Leading TV Manufacturer

Thanks to insights around customer segments, Kantar helped a women's apparel retailer to uncover new sources of growth

Leading Women Apparel Retailer

Who will cruise in the future Kantar helped a luxury travel brand find and target its ideal customers

Luxury Cruise Company

Kantar's global research helped this electronics manufacturer improve sales, by developing an insights-based culture focused on in-store influencers

Major Consumer Electronic Manufacturer

Kantar assessed consumers in a range of countries to help a network operator choose the most fruitful places to launch

Major European Network Operator

We helped this leading UK brand understand the impact of their advertising investment quickly

Major UK Hospitality Brand

We helped MAN improve their ratings along important customer journeys, and increase market share in Germany, through the successful CustomerFirst initiative

MAN Truck & Bus

Kantar helped Mastercard develop a consolidated 2017 marketing plan for the Asia Pacific (APAC) region, based on the Global Product Solutions strategy

Mastercard

How Accelerated Answers and Templated Surveys allow MediaCom to customise, optimise and localise their research and make decisions faster for their clients

MediaCom

Arindam Sengupta

Senior Manager

With connected intelligence about audiences, Movistar can now make more informed decisions and reach ad revenue goals

Movistar

Kantar’s audience measurement system, harnessing data from over a million set-top boxes, guides MultiChoice’s successful strategies to grow and retain subscribers, reduce churn, identify new prospects and increase advertising revenue

MultiChoice

Morne Bosch-Serfontein

Group Chief Data Officer

Kantar identified where this client could play to win, building a cultural profile of young beer consumers that provided valuable insight quickly

National Beer Brand

We helped the coffee brand understand and optimise its social media content, leading to 45% brand recall amongst its 18-24-year-old target audience

Nescafé

Although leaders in the ambient dairy baby food market in France, Nestlé needed Kantar's help to find new routes to growth

Nestle

Putting a fresh face on new product development for No7

No7

Caroline Morley

Global Insights Manager

We helped a packaged juice company grow sales by 6% and brand equity 7% through insights about its masterbrand and sub-brands, and validing its comms strategy

Packaged Juice Company

We worked with PepsiCo in Brazil to help them find growth in salty snacks, leading to the successful launch of two innovative new products

PepsiCo

How PepsiCo built brand differentiation with the launch of the Rockstar beverage brand in Argentina, after measuring creative performance with Kantar Marketplace

PepsiCo

Natalia Landa

Brand Marketing Senior Manager

Helping a pet food brand optimise its digital media spend

Pet Food Brand

P&G boosted skincare sales by 31% with clearer merchandising and communication, thanks to our insights about conscious and unconscious at-shelf behaviour

Procter & Gamble

Being the market leader is the ultimate achievement for any retailer, but it is a hard position to maintain. We helped Saigon Co.op improve its offer and comms

Saigon Co.op

Connected consumer intelligence enhanced Shell’s understanding of its audience, aiding decision-making in communications, shop assortment, and brand partners

Shell

We developed an integrated reporting software tool for Sky, consolidating its different sources of German viewing data into one system where they can be easily analysed alongside each other

Sky Deutschland

Dirk Otto

Audience Measurement Director

Creating a 360-degree view of all activities touching customers, from planning to analysis

Sodalis Group

Massimiliano Oldani

Chief Financial Officer

Spindrift took their product innovation to the production line with highly objective, predictive data after testing their new product concept on Kantar Marketplace with Concept eValuate

Spindrift

Sue Kim

Vice President Brand Strategy & Market Insights

How Spotted Risk leverages survey templates as a plug-and-play solution to streamline the data collection of audience reaction to real-time media

Spotted Risk

Peter Dearborn

Senior Data Scientist Manager

How Tassal has renovated the way that they develop and launch new products

Tassal Group

Libby Williams

Senior Marketing Manager

How Brand Equity Evaluation on Kantar Marketplace helped identify ways to acquire more customers by positively changing customer perceptions

Twinings & Co.

Louisa Beard

Insights Manager

We helped a UK high street retailer to connect with their customers’ real purchase desires during the festive season

UK High Street Retailer

Our recommendations helped Unilever to develop a better promotion strategy for its laundry brands in Vietnam, with a potential revenue uplift of more than £5m

Unilever

Assessing the impact and opportunities from COVID-19 for Unilever in China

Unilever

Link AI for Digital forms the backbone of a global system for testing digital ads across the organisation's markets, categories and brands

Unilever

Neha Sharma

Global Brand Engagement Lead

We helped our client put insights at the heart of its marketing, and grow brand opinion by 10%

US Automotive Brand

Insights from Kantar's TGI surveys allowed Visa to plan and create more engaging customer communications

Visa

We helped the telecoms brand assess the brand impact of social media videos, highlighting how a female empowerment narrative can be great for business

Vodafone

How we challenged a wine purveyor to rethink gender stereotypes in their communications

VPST Vino Colon

Delfina Sanguinetti

Product Manager

Helping White Claw optimise global creative for the Australian market

White Claw

When pivoting from country-led advertising to a single cross-market campaign, Yakult turned to ad testing insights from Link Now and Link Express on Kantar Marketplace

Yakult

Theo van Uffelen

Chief Marketing Officer

Zespri is a fast-growing, fruit marketeer. They are using agile brand equity measurement to support their ambitious global growth plans in emerging markets

Zespri

Veronique Parmentier

Global Head of Insight

Kantar B2B Case Studies & Customer Successes

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