Kantar B2B Case Studies & Customer Successes

Arla Foods boosts brand awareness with Kantar Marketplace BrandEvaluator

Arla Foods

Raymund Gonzales Lao

Head of Marketing

Automating time-consuming data capture and tracking to enhance insights and results visibility

ASR

We gave the Spanish media group connected intelligence to help them quantify the sales uplift of brand advertising exposure

Atresmedia

Audi achieves stronger ad performance and 18.5% sales growth with Kantar

Audi

BBC amplifies drama audiences across platforms with Kantar audience measurement

BBC

BrewDog conveys sustainability credentials with Kantar pack screening

BrewDog

Elaine Baker

Research & Insights Reporting Manager

Cafeyn achieves 31% more new subscribers with Kantar insight

Cafeyn

Ombline De Coriolis

Chief Marketing Officer

With a mixture of research methods, Kantar helped the car rental company find a clearer vision for everyone to get behind

Car Rental Company

CCU delivers a moving World Cup campaign with Kantar Marketplace

CCU

Guadalupe Ries Centeno

Marketing Grouper Cervezas

Our Sustainable Transformation Practice worked with Chapter Zero to better understand their members’ experiences of accelerating the net zero conversation in the boardroom

Chapter Zero

Calum Davies

Head of Membership

Global ad production testing costs were reduced while speed to market was accelerated, with Creative Transport

Coca Cola

We identified clear opportunities for technological investment, to help our client shape the future of personal and oral care categories

Colgate Palmolive

a consumer goods brand identifies €500m in growth opportunities with Kantar's social media analytics

Consumer Goods Brand

Corus transforms ad sales and audience targeting with Kantar Media

Corus

Danone achieves breakthrough Activia innovation in seven days with Kantar

Danone

Delivery Hero accelerates survey launches and insights with Kantar

Delivery Hero

Frédéric Lamotte

Research Director

DIVA Magazine amplifies LGBTQI+ women’s voices with Kantar

DIVA Magazine

Linda Riley

Publisher

Dulux achieves greater market share and a clearer global brand purpose with Kantar

Dulux

Fonterra Active Living achieves faster global concept testing and launch success with Kantar Marketplace

Fonterra Active Living

Barbara Zhao

Fonterra Active Living

The global dairy nutrition company made sustainability a core tenet of their brand, building long-term differentiation and ultimately profit

Fonterra Active Living

Pooja Passi

Global Insights Manager

Ford defines its future mobility strategy with Kantar

Ford

We helped a global beauty manufacturer discover the trends in fluid scenting, and build a new consumer-focused framework

Global Beauty Manufacturer

Global Diaper Brand achieves a unified global brand strategy with Kantar

Global Diaper Brand

a global pharmaceutical company accelerates migraine insights with Kantar's longitudinal patient registry

Global Pharma Company

Global Pharma Company identifies unmet rare disease needs with Kantar

Global Pharma Company

Globosat grows TV audiences in real time with Kantar ratings and social TV insights

Globosat

Godiva builds a consistent premium brand with Kantar

Godiva

Google validates ABCD-driven ad effectiveness with Kantar Link AI

Google

Groupe Renault boosts customer centricity and CX performance with Kantar

Groupe Renault

Olivier Prunieres

Groupe Renault

Heathrow gains a 360-degree view of stakeholder reputation with Kantar

Heathrow

IKEA boosts customer loyalty and optimizes U.S. store growth with Kantar

IKEA

How the brand successfully extended their snacking SKUs and got their products ranged in two leading Australian retailers

KEZ’s Kitchen

Wendy Gregson

Senior Innovation & NPD Manager

Kinder achieves stronger holiday differentiation with Kantar Marketplace

Kinder

Alexandra Farina

Innovation Product Manager

KitchenAid boosts brand power and sales with Kantar

KitchenAid

KraftHeinz China accelerates agile new product development with Kantar Marketplace

KraftHeinz China

Jing Jane

Consumer Marketing Insight Head

We helped our client get an additional 400+ new checking accounts, through a better understanding of their marketing ROI

Large Bank

a large financial institution improves digital media spend efficiency with Kantar Profiles audience validation

Large Financial Institution

Large Global Biopharmaceutical Company validates culturally relevant brand identity with Kantar

Large Global Biopharmaceutical Company

Our client used insights around employee engagement to improve the customer experience, and ultimately increase customer satisfaction and loyalty

Large Hotel Chain

Establishing reliable, scalable and impactful marketing strategies to better understand and engage with this group

Large Retailer

a leading airline company achieves increased bookings and better customer recovery with Kantar

Leading Airline Company

Land Rover strengthens its global masterbrand with Kantar

Leading Auto Company

We helped our client choose the optimum package of features for a new model, to maximise sales and minimise cannibalisation

Leading Car Manufacturer

a leading cookie brand achieves breakthrough cookie innovation and growth with Kantar SuperGroup

Leading cookie Brand

We helped a CPG manufacturer see a 10% sales uplift with this key partner, through portfolio prioritisation

Leading CPG Manufacturer

An entertainment client was able to target consumers by providing more relevant content, improving loyalty and engagement with their existing customers

Leading Entertainment Company

leading European retail bank boosts customer experience and sales with Kantar CX programme

Leading European Retail Bank

a leading financial service provider achieves a 98% increase in search-driven advertising with Kantar

Leading Financial Service Provider

a leading FMCG brand grows market share by 19% with Kantar insights

Leading FMCG Brand

Through rigorous brand and category decoding, we helped our client find growth

Leading Healthcare Brand

We helped a leading hotel brand boost conversion rates by showing them the roles and relative importance of different digital channels in the path to purchase

Leading Hotel Brand

a leading IT provider boosts retention and customer experience with Kantar

Leading IT Provider

Which touchpoints drive the most sales, and best improve brand equity

Leading Luxury Jewellery Company

a leading smartphone manufacturer achieves a 15% sales uplift with Kantar shopper insights

Leading Smartphone Manufacturer

We helped a technology provider reduce customer churn and increase average spend, by taking a closer look at the relationships they were building

Leading Telecommunications Network Equipment and Service Provider

a leading telecoms provider increases customer loyalty and revenue with Kantar's CX programme

Leading Telecoms Provider

We helped a TV manufacturer to grow by identifying the optimal image associations they should use, in order to communicate their difference

Leading TV Manufacturer

a women's apparel retailer achieves 20-25% sales growth with Kantar's MindBase analysis

Leading Women Apparel Retailer

Luxury Cruise Company engages next-generation cruisers with Kantar

Luxury Cruise Company

a major consumer electronic manufacturer boosts sales and market share with Kantar

Major Consumer Electronic Manufacturer

a major European network operator achieves 10%+ penetration in new markets with Kantar ConversionModel

Major European Network Operator

We helped this leading UK brand understand the impact of their advertising investment quickly

Major UK Hospitality Brand

MAN Truck & Bus improves customer journeys and grows market share with Kantar CustomerFirst

MAN Truck & Bus

Kantar helped Mastercard develop a consolidated 2017 marketing plan for the Asia Pacific (APAC) region, based on the Global Product Solutions strategy

Mastercard

MediaCom achieves faster Brand Lift surveys with Kantar's Templated Surveys

MediaCom

Arindam Sengupta

Senior Manager

Movistar achieves richer audience insights and improved ad revenue decisions with Kantar

Movistar

MultiChoice unlocks subscriber insights and reduces churn with Kantar Media

MultiChoice

Morne Bosch-Serfontein

Group Chief Data Officer

a national beer brand identifies growth markets with Kantar

National Beer Brand

Nescafé boosts brand recall with Kantar's LINK for digital

Nescafé

Although leaders in the ambient dairy baby food market in France, Nestlé needed Kantar's help to find new routes to growth

Nestle

No7 builds a validated new product pipeline with Kantar Marketplace

No7

Caroline Morley

Global Insights Manager

Packaged Juice Company boosts sales and brand equity with Kantar

Packaged Juice Company

PepsiCo achieves new growth in salty snacks with Kantar insights

PepsiCo

PepsiCo achieves brand differentiation and sales growth with Kantar Marketplace

PepsiCo

Natalia Landa

Brand Marketing Senior Manager

a pet food brand achieves 35% higher media ROI with Kantar's Balanced Attribution model

Pet Food Brand

Procter & Gamble boosts skincare sales by 31% with Kantar's merchandising insights

Procter & Gamble

Saigon Co.op reignites retail growth with Kantar

Saigon Co.op

Shell improves go-to-market strategy with Kantar

Shell

Sky Deutschland achieves integrated viewer insights with Kantar TechEdge

Sky Deutschland

Dirk Otto

Audience Measurement Director

Creating a 360-degree view of all activities touching customers, from planning to analysis

Sodalis Group

Massimiliano Oldani

Chief Financial Officer

Spindrift accelerates beverage innovation with Kantar Marketplace ConceptEvaluate

Spindrift

Sue Kim

Vice President Brand Strategy & Market Insights

Spotted Risk achieves faster audience reaction research with Kantar’s templated surveys

Spotted Risk

Peter Dearborn

Senior Data Scientist Manager

Tassal Group strengthens new product development with Kantar consumer insight

Tassal Group

Libby Williams

Senior Marketing Manager

Twinings & Co. improves Australian market penetration with Kantar BrandEvaluator

Twinings & Co.

Louisa Beard

Insights Manager

We helped a UK high street retailer to connect with their customers’ real purchase desires during the festive season

UK High Street Retailer

Unilever achieves better promotion strategy and potential £5m revenue uplift with Kantar

Unilever

Unilever gains COVID-19 consumer insights in China with Kantar

Unilever

Unilever achieves scalable digital ad testing with Kantar's Link AI for Digital

Unilever

Neha Sharma

Global Brand Engagement Lead

We helped our client put insights at the heart of its marketing, and grow brand opinion by 10%

US Automotive Brand

Visa achieves deeper customer segment insights with Kantar TGI surveys

Visa

Vodafone boosts brand impact with Kantar Context Lab

Vodafone

How we challenged a wine purveyor to rethink gender stereotypes in their communications

VPST Vino Colon

Delfina Sanguinetti

Product Manager

White Claw optimises global creative for the Australian market with Kantar Marketplace Ad Testing

White Claw

Yakult launches a confident cross-market campaign with Kantar Marketplace ad testing

Yakult

Theo van Uffelen

Chief Marketing Officer

Zespri achieves agile brand measurement for global growth with Kantar Marketplace BrandEvaluator

Zespri

Veronique Parmentier

Global Head of Insight

Kantar B2B Case Studies & Customer Successes

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