Case Study: Spotted Risk achieves faster audience reaction research with Kantar’s templated surveys

How Spotted Risk leverages survey templates as a plug-and-play solution to streamline the data collection of audience reaction to real-time media

Spotted Risk, a Boston start-up, needed a solution for its team to quickly launch online polls measuring public reaction to fast-unfolding celebrity scandals. Their challenge was to enable any team member, regardless of research experience, to set up and field surveys with extreme speed. They partnered with Kantar to address this need.

Kantar built a bespoke portal for Spotted Risk featuring a library of templated surveys. This solution allowed the team to launch new studies in a few clicks, drastically decreasing the time spent on programming and fielding. The Kantar platform provided real-time results, enabling the entire team to analyze data and allowing them to focus on higher-impact tasks critical for business growth.

Spotted Risk

Peter Dearborn

Senior Data Scientist Manager