Case Study: a major consumer electronic manufacturer boosts sales and market share with Kantar

Kantar's global research helped this electronics manufacturer improve sales, by developing an insights-based culture focused on in-store influencers

A major consumer electronic manufacturer partnered with Kantar to address the challenge of shifting to a more insights-driven, sell-out focused culture. The goal was to gain a long-term competitive advantage by taking a category view in its engagements with retail customers across numerous countries.

Kantar executed a global program of shopper research and embedding workshops in over 25 countries. Their solution identified that in-store customer service representatives and product demonstrations were key influencers. The insights provided by Kantar led to improved relationships with retailers, greater influence over in-store staff, accelerated market share growth, and improved sales in premium segments.