Case Study: Vodafone boosts brand impact with Kantar Context Lab

We helped the telecoms brand assess the brand impact of social media videos, highlighting how a female empowerment narrative can be great for business

Kantar helped Vodafone assess the performance of its digital activity against three key objectives: raising awareness of its women's initiatives, driving traffic to a dedicated webpage, and measuring the effectiveness of its partnership with Captain Marvel. The telecoms brand wanted to understand the impact of this campaign on key brand metrics.

Kantar implemented its Context Lab service in the UK and Turkey to evaluate the brand impact of videos on Facebook and Instagram. This approach successfully drove significant uplifts in brand metrics and awareness, proving the female-empowerment narrative was not only good for consumers but also for business. The client is now using Kantar's recommendations to plan its future digital content.

Vodafone