Case Study: DIVA Magazine amplifies LGBTQI+ women’s voices with Kantar

How Kantar was able to reach and engage the LGBTQI+ community through online research, as part of a project with DIVA magazine

The customer, DIVA Magazine, faced the challenge of reaching and collecting honest feedback from the niche LGBTQI+ female community for a dedicated survey. Kantar was engaged to help guide brands and society by uncovering the truths behind this group's daily lives and overcoming the difficulty of targeting a representative online sample.

Kantar implemented a solution by strategically sampling through DIVA's and Stonewall's social channels to reach a pre-engaged audience. They applied expert survey design and quality measures to ensure compliant, honest responses. The results provided profound insights from 1,423 women, and the impactful report was featured in over 20 publications, significantly extending understanding of the community's challenges to a wider audience.

DIVA Magazine

Linda Riley

Publisher