Case Study: Packaged Juice Company boosts sales and brand equity with Kantar

We helped a packaged juice company grow sales by 6% and brand equity 7% through insights about its masterbrand and sub-brands, and validing its comms strategy

The packaged juice company, a market leader in an emerging South Asian market, was struggling to grow sales. Their challenge was to successfully implement a new masterbrand communication strategy to reverse this decline. They partnered with Kantar, which used its ConversionModel to address this.

Kantar provided insights that validated the master-brand strategy and identified the core equity assets shared with sub-brands. This informed a new campaign that successfully reversed the sales decline. As a measurable result of Kantar's work, the client achieved a 6% growth in sales volume and a 7% lift in brand equity.