Case Study: Visa achieves deeper customer segment insights with Kantar TGI surveys

Insights from Kantar's TGI surveys allowed Visa to plan and create more engaging customer communications

Visa, a major global financial services company, sought a deeper understanding of its diverse European customer base to improve its product relevance and communication strategy. Facing the challenge of connecting with various customer segments, they partnered with the vendor Kantar to gain insights into their customers' financial attitudes and media behaviors.

Kantar implemented its TGI consumer insights survey to enrich Visa's customer profiles with extensive data on lifestyles and media habits. This solution provided Visa with a 360-degree view of its key segments, which directly informed and optimized its campaign planning and messaging. As a result, Kantar's work enabled Visa to develop more targeted communications, which led to a marked increase in customer engagement.

Visa