Case Study: Twinings & Co. improves Australian market penetration with Kantar BrandEvaluator

How Brand Equity Evaluation on Kantar Marketplace helped identify ways to acquire more customers by positively changing customer perceptions

Twinings & Co. faced a challenge in Australia, where its Jarrah and Ovaltine brands had a loyal customer base but needed to improve market penetration to accelerate growth. The company turned to the vendor Kantar to help identify how to acquire more customers by changing consumer perceptions.

Using Kantar's BrandEvaluator product on the Kantar Marketplace, the team efficiently assessed the brands' current positioning. Kantar diagnosed the brands using its Meaningful Different Salient framework, providing clear recommendations on which levers to pull to grow market share. The speed of the results was integral, allowing Twinings to quickly assimilate the key findings into its strategic planning.

Twinings & Co.

Louisa Beard

Insights Manager