Case Study: a leading smartphone manufacturer achieves a 15% sales uplift with Kantar shopper insights

A better understanding of shoppers and the purchase decision process led to a revised store layout and a 15% sales uplift in test stores

A leading smartphone manufacturer faced the challenge of helping a consumer electronics retailer renovate its smartphone section to improve the shopper experience and boost sales. To address this, they partnered with Kantar, which employed its Shopper Decisions approach to gain critical insights.

Kantar's approach provided a deep understanding of in-store behavior, revealing that a phone's form factor was the key driver of shopper engagement. This insight gave the client and retailer a clear direction to revise the store layout and product zones. By implementing these changes, Kantar helped them achieve a 15% sales uplift in test stores and higher customer ratings for in-store services.