Case Study: Tassal Group strengthens new product development with Kantar consumer insight

How Tassal has renovated the way that they develop and launch new products

The Tassal Group, a fresh packaged salmon manufacturer, partnered with the vendor Kantar to address a challenge in its new product development process. Tassal needed to demonstrate to its retail partners that its business decisions were data-driven and informed by solid consumer insights.

Using Kantar's Marketplace platform, specifically its Idea eValuate and ConceptEvaluate services, Tassal tested numerous product concepts. This solution provided clear direction, allowing Tassal to confidently prioritize and optimize which products to launch, such as Salmon Infusions and Salmon Burgers. As a result, Kantar's research helped Tassal strengthen its brand proposition and plan a robust pipeline of future innovations.

Tassal Group

Libby Williams

Senior Marketing Manager