Case Study: Delivery Hero accelerates survey launches and insights with Kantar

How a global online food ordering and delivery leader used templated survey solutions to accelerate their data collection and visualisation

Delivery Hero, a global online food ordering and delivery leader, faced a challenge with its in-house TVC testing tool. The ad hoc process for launching ad concept surveys was too slow for their agile needs. They engaged Kantar to find a faster, more efficient solution for their data collection and visualization.

Kantar implemented a templated survey solution using Delivery Hero's existing questionnaire, providing access to global markets and a bespoke data portal. This allowed Delivery Hero's team to launch surveys in minutes and receive automated, customized results. The impact was immense time savings, with the ability to go live in a new market within an hour, bypassing traditional commissioning steps and accelerating the process from insight to action.

Delivery Hero

Frédéric Lamotte

Research Director