Case Study: a major European network operator achieves 10%+ penetration in new markets with Kantar ConversionModel

Kantar assessed consumers in a range of countries to help a network operator choose the most fruitful places to launch

Kantar assisted a major European network operator that needed to identify which new international markets held the greatest potential for expansion. The challenge was to evaluate consumers across a range of countries to find the most fruitful places for the operator to launch its services.

Using its ConversionModel solution, Kantar analyzed consumer needs and assessed their commitment to incumbent brands. This approach identified the most promising markets where people were open to changing providers. As a result, the client launched a new operator brand in two markets and achieved over 10% penetration within the first 18 months.