Case Study: Arla Foods boosts brand awareness with Kantar Marketplace BrandEvaluator

How Arla Cheesy Spread used Kantar Marketplace to gauge progress against their brand goals in the Philippines

Arla Foods, a challenger brand in the Philippine bread spreads market, needed to efficiently gauge its brand position after launching a new campaign. Their challenge was to measure brand equity and understand their progress against key competitors. They turned to vendor Kantar for a solution using the BrandEvaluator tool on Kantar Marketplace.

Kantar provided a rapid and affordable brand equity assessment using their BrandEvaluator solution. The results showed Arla achieved an unprecedented 90% brand awareness, confirming their marketing activity was effective. This gave the company a validated reference point for future measurement and clear insight into their growth opportunities.

Arla Foods

Raymund Gonzales Lao

Head of Marketing