Case Study: Kinder achieves stronger holiday differentiation with Kantar Marketplace

How the Kinder brand used agile insights from Kantar Marketplace to build differentiation

Kinder, a confectionary brand, faced the challenge of maintaining its market-leading position during the critical holiday season. They needed to identify which new product concept would best drive growth for their next Christmas campaign. To address this, they partnered with the vendor Kantar.

Using the ConceptEvaluate solution on the Kantar Marketplace platform, Kantar helped assess three new concepts. This approach identified the strongest concept for driving sales and, using an optional brand equity module, evaluated its long-term impact on the brand. Kantar's insights gave Kinder the confidence to proceed with their holiday plans, having identified an appealing offer that would also help build differentiation from competitors.

Kinder

Alexandra Farina

Innovation Product Manager