Case Study: Audi achieves stronger ad performance and 18.5% sales growth with Kantar

Giving Audi the confidence to air new creative

The customer, Audi, faced a challenge where a new 60-second television advertisement for the Audi Quattro was polarizing audiences and had poor brand recognition, preventing it from achieving a needed return on investment. To address this, they turned to the vendor Kantar for analysis using their LINK and Facial Coding services.

Kantar used its insights to help Audi create a shortened 30-second version of the ad. After confirming the new cut was less polarizing and had stronger branding, Kantar advised Audi to air it. This solution not only saved on media dollars but also contributed to an 18.5% increase in sales, making it Audi's best sales year on record.

Audi