Case Study: Heathrow gains a 360-degree view of stakeholder reputation with Kantar

We gave the airport a consistent, 360-degree view of sentiment across diverse stakeholder groups to help them track performance and manage relationships

The customer, Heathrow, a major European airport, needed to manage its reputation with a highly diverse set of stakeholders and sought a single, actionable metric to track its performance and inform its communications strategy. Kantar was engaged to address this challenge.

Kantar implemented a solution by harmonizing data from Heathrow's existing assets and public sources, applying sentiment analysis to create a unified view. This provided Heathrow with a quarterly reputation metric and key insights, which strengthened communications and enabled greater internal collaboration. The ongoing project directly informs the Executive Committee's business decisions.

Heathrow