Case Study: a national beer brand identifies growth markets with Kantar

Kantar identified where this client could play to win, building a cultural profile of young beer consumers that provided valuable insight quickly

A national beer brand that was experiencing a resurgence in some key markets engaged Kantar. The brand's challenge was to identify new regions for future growth and to improve its strategy for a successful relaunch.

Kantar used its MotiveMix® attitudinal analysis to create a cultural profile of young beer consumers in different cities. By calculating "similarity scores," they identified which new markets most closely matched the client's already successful ones. This Kantar solution allowed the brand to develop a more targeted strategy, effectively prioritizing new markets based on attitude and lifestyle similarities to ensure future success.