Case Study: MediaCom achieves faster Brand Lift surveys with Kantar's Templated Surveys

How Accelerated Answers and Templated Surveys allow MediaCom to customise, optimise and localise their research and make decisions faster for their clients

MediaCom, a leading global media communications agency, faced the challenge of delivering high-quality Brand Lift studies for its clients more quickly and on a tighter budget without compromising on data. They needed an agile solution that could work across various market segments and languages.

Kantar addressed this with its Accelerated Answers solution, providing a customizable Templated Surveys platform. This allowed MediaCom to automate and standardize its research, easily localize surveys, and access quality respondents. The solution resulted in faster implementation and delivery of results, providing confidence in data quality and proving to be a cost-effective and time-saving approach for the agency.

MediaCom

Arindam Sengupta

Senior Manager