Case Study: Spindrift accelerates beverage innovation with Kantar Marketplace ConceptEvaluate

Spindrift took their product innovation to the production line with highly objective, predictive data after testing their new product concept on Kantar Marketplace with Concept eValuate

Spindrift, a sparkling water company, needed to fast-track the development of a new product line extension to stay competitive. Their challenge was to find a fast and credible way to test the new concept's potential and integrate consumer insights into their rapid, start-up paced innovation process without slowing down. They turned to their existing partner, Kantar, to utilize the ConceptEvaluate service on the Kantar Marketplace platform.

Kantar implemented a concept test using their agile ConceptEvaluate solution, which provided Spindrift with highly objective and predictive data in a matter of days. The speed and rigor of the Kantar approach gave the Spindrift team the confidence they needed to move the new product to the production line. This successful first experience convinced them they could incorporate disciplined concept testing into their processes while maintaining their necessary nimble, startup pace.

Spindrift

Sue Kim

Vice President Brand Strategy & Market Insights