Case Study: a consumer goods brand identifies €500m in growth opportunities with Kantar's social media analytics

Using social media to identify growth areas for a consumer goods brand

The consumer goods brand faced declining bread consumption and increasing competition in the spreads, fats, and oils category, requiring them to identify new growth opportunities. They partnered with the vendor Kantar to address this challenge.

Kantar utilized innovative social media analytics and an AI toolkit to analyze over 300,000 online conversations. This approach identified six major opportunities, such as infused oils, and mapped target audiences and engagement strategies. Kantar’s solution uncovered €500 million in new growth opportunities, delivering results in one-third of the time and at half the cost of traditional methods.