Case Study: a women's apparel retailer achieves 20-25% sales growth with Kantar's MindBase analysis

Thanks to insights around customer segments, Kantar helped a women's apparel retailer to uncover new sources of growth

Kantar worked with a leading women apparel retailer that was experiencing flagging sales in a disruptive marketplace, seeking new sources of growth. The challenge was to better understand its core consumer to uncover these new opportunities.

To address this, Kantar applied its MindBase analysis to uncover different customer segments, providing fresh insights on the core customer and identifying a new potential cohort. This led to an attitudinally enhanced strategy across retail, online, and catalogue channels. As a result, Kantar helped the retailer achieve a 20-25% sales increase and 12% higher profitability in retail sites. Improved email offerings saw a 12% higher response rate, and new creative design successfully attracted a younger buyer.