Case Study: Godiva builds a consistent premium brand with Kantar

We helped Godiva understand chocolate lovers in the US and Japan, to help them with channel optimisation, brand positioning and product innovation

The chocolate company Godiva faced the challenge of building a consistent premium brand identity as it expanded from its elegant boutiques into new retail channels like grocery stores. They sought to leverage their unique brand role in gift-giving and creating memories. To address this, they partnered with the vendor Kantar.

Kantar's Cultural Insight team developed distinct cultural territories to serve as positioning springboards. The study provided Godiva with insights on essential luxury cues and emerging trends, revealing which retail channels offered the greatest opportunity and which products held the highest potential for their innovation strategy.

Godiva