Case Study: Luxury Cruise Company engages next-generation cruisers with Kantar

Who will cruise in the future Kantar helped a luxury travel brand find and target its ideal customers

Kantar worked with a luxury cruise company to address its challenge of understanding shifting generational expectations in travel and finding the right target customers to fill its ships.

The solution involved using Kantar's Mind prospects. This resulted in more compelling campaigns and the use of MindBase mailing lists, which consistently outperformed other sources, converting more passengers at a lower cost and yielding a 402% ROI.