Case Study: No7 builds a validated new product pipeline with Kantar Marketplace

Putting a fresh face on new product development for No7

No7, a science-backed beauty and personal care brand, needed a systematic way to ensure its new product innovations would appeal to consumers and drive growth in a competitive market. They partnered with vendor Kantar to find an agile solution for their concept testing and new product development pipeline.

Kantar implemented its Kantar Marketplace platform, specifically the ConceptEvaluate service, to provide agile concept screening. This solution provided No7 with clear recommendations on which concepts to proceed with and how to optimize them, giving the brand confidence in its future product pipeline. The systematic approach allowed No7 to rapidly scale its testing to over 150 concepts, creating a robust and validated new product development process.

No7

Caroline Morley

Global Insights Manager