Case Study: Cafeyn achieves 31% more new subscribers with Kantar insight

We helped the platform identify the top audiences to engage, with insights to inform their communications and branding

The online newspaper and magazine platform Cafeyn faced the challenge of building demand for its new brand identity. They required a data-led approach to create a targeted and efficient media campaign with a competitive edge. To address this, they worked with vendor Kantar.

Kantar utilized media consumption data from its TGI Consumer Data survey to identify and quantify Cafeyn's potential subscriber base. This provided granular audience segmentation, media preference insights, and guidance for messaging, which informed a highly optimized media plan. As a result of Kantar's work, Cafeyn achieved a 31% increase in new subscribers and a 55% rise in active daily users, with the campaign winning two AMEC awards.

Cafeyn

Ombline De Coriolis

Chief Marketing Officer