Case Study: Ford defines its future mobility strategy with Kantar

Kantar showed Ford where to play to win, and how to profit from the connected consumer

Ford was concerned about new digital business models and competitors like Uber disrupting the future of mobility, threatening their relevance. They engaged Kantar to help them understand these shifts and identify where to play to win.

Kantar identified key industry dynamics and hosted an immersive Future Forum with experts and stakeholders. This led to the development of a consumer-centric vision and a strategic "4 Big Bets" playbook for profiting from the connected consumer. As a result, Kantar helped Ford establish these bets as the core pillars of their future business strategy, which were subsequently presented by the CEO at a major industry event.

Ford