Case Study: Google validates ABCD-driven ad effectiveness with Kantar Link AI

We used Link AI to analyse over 11,000 ads in less than a month, revealing key drivers of effective creative

Google needed to validate its ABCD advertising framework to demonstrate its impact on both short-term and long-term ad performance. They partnered with Kantar to conduct this large-scale analysis, a task that would have been too costly and time-consuming using traditional methods.

Kantar utilized its Link AI product to analyze over 11,000 ads in under a month. The analysis identified a strong correlation between the ABCD framework and improved performance, validating Google's claim that following the ABCDs yields a 30% lift in short-term sales likelihood and a 17% lift in long-term brand contribution. The speed and scale of Kantar's AI-driven solution provided Google with the proof needed to confidently promote the framework's effectiveness to advertisers.

Google