Case Study: a leading cookie brand achieves breakthrough cookie innovation and growth with Kantar SuperGroup

Kantar helped grow a cookie brand in the US by co-creating ideas through creativity-enhancing techniques

Kantar helped a leading cookie brand in the US address its challenge of growing the business by creating new indulgent snacks that celebrated consumers' everyday special moments. The brand sought to co-create breakthrough innovation concepts to fill its product pipeline.

Kantar employed its SuperGroup service, using creativity-enhancing techniques in a two-day co-creation workshop. This approach generated 33 concept blueprints, 68% of which met or exceeded the client's target success norms, compared to an industry benchmark of 45%. Kantar's partnership led to the successful launch of a new cookie, which drove growth for the client and was later expanded with new flavor extensions.