Case Study: Danone achieves breakthrough Activia innovation in seven days with Kantar

A breakthrough innovation was needed for Danone’s Activia brand – and Kantar delivered in super-quick time

Danone sought a breakthrough innovation for its Activia yogurt brand to achieve growth through a new cereal yogurt product. Their internal team had worked for 18 months without satisfactory results and needed a solution quickly. They challenged the vendor, Kantar, to help them find a winning concept in under two weeks.

Kantar applied its 'Seven' innovation approach to address Danone's challenge. This process utilized a global co-creation community to generate over 50 ideas, which were refined into five concepts and then rapidly tested with Kantar's ConceptEvaluate tool. The result was that two of Kantar's new concepts, developed in just seven days, outperformed an existing benchmark concept that had been in development for 18 months, providing Danone with validated and highly appealing options.

Danone