Case Study: White Claw optimises global creative for the Australian market with Kantar Marketplace Ad Testing

Helping White Claw optimise global creative for the Australian market

The customer, White Claw, faced the challenge of launching its global advertising in Australia, a less-established market for hard seltzers. Their primary creatives were developed for the US market, and they needed to know if they would effectively resonate with Australian consumers and build the brand. To address this, they partnered with vendor Kantar.

Kantar used its agile pre-testing solution, Kantar Marketplace, to evaluate the ads. This provided data-driven insights that allowed White Claw to make crucial adjustments to its video structure and messaging for the local context. The impact was significant: the optimised campaign was set to extract maximum returns in Australia. Furthermore, the success of this project prompted other international White Claw markets to undertake similar work with Kantar to improve their own local campaigns.

White Claw