Case Study: a leading financial service provider achieves a 98% increase in search-driven advertising with Kantar

With ongoing search and social analysis from Kantar, this financial services client saw an increase in searches from advertising of 98% with the same budget

The client, a leading financial service provider, faced a declining market share and falling revenue as a key source of traffic from search diminished. Kantar was engaged to help develop a distinctive campaign to reverse this trend and increase search volumes.

Kantar implemented an agile guidance system that integrated search and social data with surveys, all summarized in an interactive dashboard. This allowed for real-time campaign evaluation and optimization. The solution led to a 98% increase in searches from advertising with the same budget, a 5% rise in monthly website visitors, a 14% increase in revenue, and ultimately a 55% growth in shareholder value.