Case Study: Sky Deutschland achieves integrated viewer insights with Kantar TechEdge

We developed an integrated reporting software tool for Sky, consolidating its different sources of German viewing data into one system where they can be easily analysed alongside each other

sky deutschland, part of the Sky Group, needed an integrated understanding of its content performance but found its different viewing data sources were trapped in silos. To unlock the value of all its data and gain a complete view of its audience, the company partnered with Kantar.

Kantar's TechEdge team developed a bespoke integrated reporting software package, AdvantEdge, which consolidated the broadcaster's data sources into one system. This solution provides Sky with a comprehensive, daily view of viewing behaviors, enabling better decision-making and the ability to track the shift from linear to on-demand content. Kantar continues to partner with Sky to adapt the software and ensure integrated insights are easily accessible.

Sky Deutschland

Dirk Otto

Audience Measurement Director