Salesforce Marketing Cloud B2B Case Studies & Customer Successes

Salesforce Marketing Cloud is part of the Salesforce Customer Success Platform, a set of cloud-based applications for sales, service, marketing, and more. Marketers don’t require IT experts to set up or manage their digital marketing solution. Simply log in and start increasing consumer engagement that leads to real results. Salesforce digital marketing software allows connect interactions from any channel or device, and combine customer data and behaviors to create real-time relevant communication.

AAA Carolinas achieves 330% boost in member engagement and faster service with Salesforce Marketing Cloud

AAA Carolinas

Richard Sexton

Chief Marketing Officer

ABB achieves 2x increase in leads and a unified 360° customer view with Salesforce Marketing Cloud

ABB

Ulrich Spiesshofer

Chief Executive Officer

Activision reduces customer service costs 25% and boosts self-service to 85% with Salesforce Marketing Cloud

Activision

Robert Schmid

Cheif Information Officer

Adidas achieves digital-first personalized experiences and rapid ecommerce growth with Salesforce Marketing Cloud

Adidas

Jacqueline Smith-Dubendorfer

VP, Digital Experience Design

ADP achieves mobile-first selling and unified customer engagement with Salesforce Marketing Cloud

ADP

Mike Capone

CIO & CVP of Product Development

ALDO achieves 1-to-1 personalized customer experiences and $100M ROI with Salesforce Marketing Cloud

ALDO

Amy Stern

Global Vice President of Human Resources

American Express achieves real-time, personalized customer service for the Digital Age with Salesforce Marketing Cloud

American Express

Susan Sobbott

President of Global Corporate Payments

American Red Cross achieves 320,000 donor sign-ups with Salesforce Marketing Cloud

American Red Cross

Gail McGovern

President and Cheif Executive Officer

Arizona State University achieves personalized student engagement and streamlined services with Salesforce Marketing Cloud

Arizona State University

David Burge

Executive Director of Admission Services

Aston Martin achieves unified customer insights and faster personalization with Salesforce Marketing Cloud

Aston Martin

Andy Palmer

President and Chief Executive Officer

AXA Business Insurance achieves higher customer satisfaction and personalized omni‑channel journeys with Salesforce Marketing Cloud

AXA

Darrell Sansom

Chief Customer & Innovation Officer

Bespoke Collection achieves deeper customer relationships, higher retention, and revenue growth with Salesforce Marketing Cloud

Bespoke Collection

Paul Leary

President & Partner

Brunello Cucinelli achieves 4x e-commerce growth and personalized luxury experiences with Salesforce Marketing Cloud

Brunello Cucinelli

Communications & Digital Director

CareerBuilder achieves personalized, real-time candidate engagement with Salesforce Marketing Cloud

CareerBuilder

Lindsey Nelson

Vice President of Sales Productivity

CBT Nuggets achieves faster onboarding and personalized training with Salesforce Marketing Cloud

CBT Nuggets

Cara Conner

Salesforce Developer

Change.org achieves personalized global lifecycle engagement with Salesforce Marketing Cloud

Change.org

Alice Cornell

Director of Email Deliverability

Cochlear achieves connected, lifelong patient engagement with Salesforce Marketing Cloud

Cochlear

Chris Smith

Cheif Executive Officer

College for America achieves rapid program launches and 360-degree student visibility with Salesforce Marketing Cloud

College for America

Brian Peddle

Chief Technology Officer

Conagra Brands achieves data-driven consumer insights and connected commerce with Salesforce Marketing Cloud

ConAgra

DeLu Jackson

Vice President of Precision Marketing

DAVIDsTEA achieves personalized customer engagement and 50% faster page loads with Salesforce Marketing Cloud

DAVIDsTEA

Damon Sloane

Vice President, Ecommerce

Design Within Reach achieves personalized luxury customer experiences with Salesforce Marketing Cloud

Design Within Reach

John Edelman

Cheif Executive Officer

DonorsChoose.org achieves a 300% increase in donor conversion with Salesforce Marketing Cloud

DonorsChoose.org

Charles Best

Cheif Executive Officer & Founder

Eurostar achieves faster, personalized omni-channel customer service and $6M compensation savings with Salesforce Marketing Cloud

Eurostar

Simon Shaw

Head of Customer Contact Strategy

Farmers Insurance achieves 75% reduction in loss reporting time with Salesforce Marketing Cloud

Farmers Insurance

Jeff Dailey

Chief Executive Officer

FHLBanks achieve faster loan processing and unified member insights with Salesforce Marketing Cloud

FHLBanks

Scott Brennan

Director of Sales

Financial Times achieves unified customer management and 20% increase in social-driven traffic with Salesforce Marketing Cloud

Financial Times

Christina Scott

Chief Information Officer

GE Capital shortens information-to-action cycles and boosts customer engagement with Salesforce Marketing Cloud

GE Capital

John Sabino

SVP of Commercial Excellence

Herman Miller achieves 200% email revenue growth and deeper customer relationships with Salesforce Marketing Cloud

Herman Miller

Mary Stevens

SVP of Global Marketing

Intuitive Surgical achieves a 450% increase in clinical sales rep productivity with Salesforce Marketing Cloud

Intuitive Surgical

Christopher Hoster

Head of Center of Excellence

Kellogg’s cuts $20.5M in wasted ad spend and achieves 25× ROI with Salesforce Marketing Cloud’s Audience Studio

Kellogg’s

Kimberly-Clark achieves real-time consumer engagement and enterprise agility with Salesforce Marketing Cloud

Kimberly Clark

Mike McCranie

Global Director Information Technology

Kimpton Hotels & Restaurants achieves hyper-personalized guest experiences and increased loyalty with Salesforce Marketing Cloud

Kimpton Hotels & Restaurants

Kathleen Reidenbach

Senior Vice President of Marketing

KLM Royal Dutch Airlines achieves 24/7 social customer service and rapid issue resolution with Salesforce Marketing Cloud

KLM Royal Dutch Airlines

Viktor van der Wijk

Director of Digital Marketing at Air France KLM

L’Oréal Americas achieves streamlined operations and faster multi-brand coordination with Salesforce Marketing Cloud

L’Oreal

Barry Gilmore

Cheif Information Officer

Lilly achieves personalized, predictive patient engagement and faster digital outreach with Salesforce Marketing Cloud

Lilly

Mike Meadows

Chief Technology Officer

Maersk achieves personalized customer engagement and 13% revenue growth with Salesforce Marketing Cloud

Maersk

Dave Strain

Head of Commercial Projects and IT Portfolio

Mahou San Miguel increases bar traffic and customer engagement with Salesforce Marketing Cloud

Mahou San Miguel

Leticia Juristo

Digital Intelligence Marketing Manager

Manheim achieves minute-speed email campaigns and boosted productivity with Salesforce Marketing Cloud

Manheim

Megan Smith

Senior CRM Campaign Manager

Michelin achieves faster order delivery and improved customer experience with Salesforce Marketing Cloud

Michelin

Eric Chaniot

Chief Digital Officer

Pacers Sports & Entertainment achieves 20% higher email engagement and personalized fan experiences with Salesforce Marketing Cloud

Pacers Sports and Entertainment

Derek Throneburg

VP of Customer Insight and Engagement

Pacific Life achieves unified customer engagement and personalized cross-channel experiences with Salesforce Marketing Cloud

Pacific Life

Adrian Griggs

Chief Operating Officer

Papa Murphy's achieves streamlined franchise launches and improved customer communications with Salesforce Marketing Cloud

Papa Murphy’s

Jenni Doyle

Director of Information & Technical Services

Pernod Ricard achieves global collaboration and viral marketing success with Salesforce Marketing Cloud

Pernod Ricard

Alexandre Ricard

Chief Executive Officer

Philips achieves personalized, local customer engagement at global scale with Salesforce Marketing Cloud

Philips

Jeroen Tas

Chief Executive Officer Informatics Solutions and Services Philips Healthcare

Piedmont Healthcare achieves 83.5% reduction in email bounces and $1.6M annual benefit with Salesforce Marketing Cloud

Piedmont Healthcare

Andrew Chang

Executive Director of Marketing and Physician Outreach

POC achieves an 18% increase in Average Order Value with Salesforce Marketing Cloud

POC

David DeMartini

Chief Marketing and Digital Officer

PSA Peugeot Citroën achieves 3× higher conversion rates with Salesforce Marketing Cloud (Audience Studio)

PSA Peugeot Citroen

Samir El Hammami

Project Manager, Digital Data Marketing

RecruitMilitary achieves targeted, efficient advertising to connect more veterans with Salesforce Marketing Cloud

RecruitMilitary

Talmadge Zipperer

Vice President, Enterprise Systems

Room & Board achieves 2,900% ROI and higher average order values with Salesforce Marketing Cloud

Room & Board

Kimberly Ruthenbeck

Director of Web experience

Saje achieves growth and unified in‑store and online customer experiences with Salesforce Marketing Cloud

Saje

Kellie Sawkins

Director of Digital

Schneider Electric achieves a unified, data-driven customer experience with Salesforce Marketing Cloud

Schneider Electric

Jean-Pascal Tricoire

Chairman & CEO

Solvay scales small-volume ecommerce to €2–3M/month and 56% adoption with Salesforce Marketing Cloud

Solvay

Georges Houtappel

Senior Vice President of Marketing and Business Development

SureFlap achieves rapid growth and exceptional customer engagement with Salesforce Marketing Cloud

SureFlap

Nick Hill

Founder & Chief Executive Officer

Sysco achieves faster growth and unified customer engagement with Salesforce Marketing Cloud

Sysco

Wayne Shurts

Chief Technology Officer

T-Mobile achieves 70% reduction in reps' order-placement effort with Salesforce Marketing Cloud

T-Mobile

John Legere

Cheif Executive Officer

Ticketmaster achieves personalized, real-time fan experiences at scale with Salesforce Marketing Cloud

Ticketmaster

Justin Burleigh

Chief Product Officer

Time Warner Cable achieves faster field sales and greater efficiency with Salesforce Marketing Cloud

Time Warner Cable

Dave Schwehm

Vice President of Community Solutions

Torani achieves 25% productivity increase and improved customer engagement with Salesforce Marketing Cloud

Torani

Sylvie Mwila-Jonath

Head of Information Technology

Transamerica Financial Network enhances both its company culture and its bottom line with Salesforce

Transamerica

John Joseph

Vice President, Managing Director

Unilever achieves a 40% reduction in deployment costs and faster digital transformation with Salesforce Marketing Cloud

Unilever

Jane Moran

Global CIO

UnitedHealthcare achieves personalized, proactive member care with Salesforce Marketing Cloud

UnitedHealthcare

Phil McKoy

Chief Information Officer

Univar achieves seamless self‑serve commerce and boosted online revenue with Salesforce Marketing Cloud

Univar

Ian Gresham

Chief Marketing Officer

Victor (private jet charter) achieves sharper customer insights and faster personalized service with Salesforce Marketing Cloud

Victor

Clive Jackson

Cheif Executive Officer, Founder

VMware achieves a unified, launch‑ready marketing platform in 90 days with Salesforce Marketing Cloud

VMware

Nick King

Vice President of Cloud Marketing

Vodafone Australia rebuilds brand and restores customer trust with Salesforce Marketing Cloud

Vodafone

Bill Morrow

Cheif Executive Officer

Vox Media achieves 45% better ad performance, 56% higher interaction and 42% higher attention quality with Salesforce Marketing Cloud (Audience Studio)

Vox Media

Will Won

Revenue Intelligence

Wärtsilä achieves a 360-degree customer view and accelerated digital services with Salesforce Marketing Cloud

Wartsila

Sini Spets

Vice President of Business Development

WeddingWire achieves 74% increase in WedSocial app adoption and hyper-personalized customer journeys with Salesforce Marketing Cloud

WeddingWire

Bart Thornburg

Senior Manager of Email Marketing

WeWork achieves 339% new membership growth in 2 years with Salesforce Marketing Cloud

WeWork

Rachell Bordoy

Director of Product Operations

YETI achieves 900% revenue growth and personalized customer experiences with Salesforce Marketing Cloud

YETI

Matt Reintjes

Chief Executive Officer

Zero Motorcycles achieves a seamless, connected ownership experience and faster service with Salesforce Marketing Cloud

Zero Motorcycles

Mike Cunningham

Director of U.S. Sales

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Salesforce Marketing Cloud B2B Case Studies & Customer Successes

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