Salesforce Marketing Cloud B2B Case Studies & Customer Successes

Salesforce Marketing Cloud is part of the Salesforce Customer Success Platform, a set of cloud-based applications for sales, service, marketing, and more. Marketers don’t require IT experts to set up or manage their digital marketing solution. Simply log in and start increasing consumer engagement that leads to real results. Salesforce digital marketing software allows connect interactions from any channel or device, and combine customer data and behaviors to create real-time relevant communication.

AAA Carolinas is driven to provide the best member experience with Salesforce Architects

AAA Carolinas

Richard Sexton

Chief Marketing Officer

ABB is connecting with customers better than ever before by pioneering industrial digitalization

ABB

Ulrich Spiesshofer

Chief Executive Officer

Leveling up on customer service with Salesforce

Activision

Robert Schmid

Cheif Information Officer

How adidas stays a step ahead with Salesforce

Adidas

Jacqueline Smith-Dubendorfer

VP, Digital Experience Design

ADP reps make every moment a selling moment with Salesforce

ADP

Mike Capone

CIO & CVP of Product Development

Retailer Aldo blazes a new path to customers with 1-to-1 communications

ALDO

Amy Stern

Global Vice President of Human Resources

American Express is redefining customer service for the 21st Century with Salesforce

American Express

Susan Sobbott

President of Global Corporate Payments

The American Red Cross delivers vital services with Salesforce

American Red Cross

Gail McGovern

President and Cheif Executive Officer

ASU drives innovation across campus with Salesforce

Arizona State University

David Burge

Executive Director of Admission Services

Aston Martin gears up for growth with Salesforce

Aston Martin

Andy Palmer

President and Chief Executive Officer

AXA knows what customers need before they need it with Salesforce

AXA

Darrell Sansom

Chief Customer & Innovation Officer

Bespoke Collection - Customer Case Study

Bespoke Collection

Paul Leary

President & Partner

Brunello Cucinelli elevates humanity and economic dignity with fashion

Brunello Cucinelli

Communications & Digital Director

CareerBuilder - Customer Case Study

CareerBuilder

Lindsey Nelson

Vice President of Sales Productivity

CBT Nuggets delivers personalized training with Premier+ Success

CBT Nuggets

Cara Conner

Salesforce Developer

Change.org empowers users to make a difference with the help of Marketing Cloud

Change.org

Alice Cornell

Director of Email Deliverability

The need for a connected journey for those with hearing loss

Cochlear

Chris Smith

Cheif Executive Officer

College for America at Southern New Hampshire University is modernizing higher education for working adults

College for America

Brian Peddle

Chief Technology Officer

Conagra grows iconic brands with Salesforce and Google

ConAgra

DeLu Jackson

Vice President of Precision Marketing

DAVIDsTEA brings more people their perfect blend with Salesforce

DAVIDsTEA

Damon Sloane

Vice President, Ecommerce

Design Within Reach expands its brand with a personalized approach

Design Within Reach

John Edelman

Cheif Executive Officer

DonorsChoose connects passionate people to classrooms in need with Salesforce

DonorsChoose.org

Charles Best

Cheif Executive Officer & Founder

Eurostar keeps the customer experience on track with online apps, social conversations, and 360-degree profiles

Eurostar

Simon Shaw

Head of Customer Contact Strategy

Farmers Insurance® finds the right path forward with Salesforce

Farmers Insurance

Jeff Dailey

Chief Executive Officer

Federal Home Loan Bank of Atlanta is a Trailblazer, Empowering Employees to Empower Communities

FHLBanks

Scott Brennan

Director of Sales

The Financial Times scoops the competition in the digital age

Financial Times

Christina Scott

Chief Information Officer

An innovator in financial services transforms into a leader in software technology

GE Capital

John Sabino

SVP of Commercial Excellence

Herman Miller uses Salesforce to become more solution-centric and build deeper customer relationships

Herman Miller

Mary Stevens

SVP of Global Marketing

Intuitive Surgical redefines patient care with connected robots

Intuitive Surgical

Christopher Hoster

Head of Center of Excellence

Audience Studio Helps the Kellogg Company Reduce Wasted Spend and Drive New Value

Kellogg’s

Kimberly Clark - Customer Case Study

Kimberly Clark

Mike McCranie

Global Director Information Technology

Kimpton Hotels & Restaurants gives personal service even more personality with the help of Salesforce

Kimpton Hotels & Restaurants

Kathleen Reidenbach

Senior Vice President of Marketing

KLM Royal Dutch Airlines - Customer Case Study

KLM Royal Dutch Airlines

Viktor van der Wijk

Director of Digital Marketing at Air France KLM

Collaboration is a beautiful thing for L’Oréal

L’Oreal

Barry Gilmore

Cheif Information Officer

Lilly discovers a healthier future with Salesforce

Lilly

Mike Meadows

Chief Technology Officer

Maersk Line makes waves with greater digitalization and personalization

Maersk

Dave Strain

Head of Commercial Projects and IT Portfolio

Mahou Moves Beer Lovers to the Bars Through Multichannel Marketing

Mahou San Miguel

Leticia Juristo

Digital Intelligence Marketing Manager

Manheim boosts Salesforce adoption and productivity with Accelerators

Manheim

Megan Smith

Senior CRM Campaign Manager

Michelin is collaborating with customers to drive superior service now and down the road

Michelin

Eric Chaniot

Chief Digital Officer

Pacers Sports & Entertainment uses digital to champion its global NBA brand

Pacers Sports and Entertainment

Derek Throneburg

VP of Customer Insight and Engagement

Pacific Life enhances customer engagement across its U.S. retail businesses

Pacific Life

Adrian Griggs

Chief Operating Officer

Community Cloud helps Papa Murphy’s franchises perfect their recipe for success

Papa Murphy’s

Jenni Doyle

Director of Information & Technical Services

Pernod Ricard boosts innovation with Salesforce

Pernod Ricard

Alexandre Ricard

Chief Executive Officer

Salesforce helps Philips stay light years ahead of the competition

Philips

Jeroen Tas

Chief Executive Officer Informatics Solutions and Services Philips Healthcare

Piedmont Healthcare prescribes stronger bonds with patients and physicians

Piedmont Healthcare

Andrew Chang

Executive Director of Marketing and Physician Outreach

POC accelerates innovation and gives revenue a lift

POC

David DeMartini

Chief Marketing and Digital Officer

PSA Peugeot Citroën Uses Data to Customize Content Delivery and Fuel the Consumer Journey

PSA Peugeot Citroen

Samir El Hammami

Project Manager, Digital Data Marketing

RecruitMilitary boosts advertising to help more veterans find employment

RecruitMilitary

Talmadge Zipperer

Vice President, Enterprise Systems

Room & Board makes recommendations intelligent with Marketing Cloud

Room & Board

Kimberly Ruthenbeck

Director of Web experience

Saje Natural Wellness boosts growth by reinventing the customer experience with Salesforce

Saje

Kellie Sawkins

Director of Digital

Schneider Electric uses Salesforce to power its customer experience

Schneider Electric

Jean-Pascal Tricoire

Chairman & CEO

Solvay is doing big things growing small-volume sales

Solvay

Georges Houtappel

Senior Vice President of Marketing and Business Development

SureFlap opens the door to greater growth with Salesforce

SureFlap

Nick Hill

Founder & Chief Executive Officer

Salesforce keeps Sysco on the road to growth

Sysco

Wayne Shurts

Chief Technology Officer

How T-Mobile finds the right path forward

T-Mobile

John Legere

Cheif Executive Officer

Ticketmaster delivers live experiences at scale

Ticketmaster

Justin Burleigh

Chief Product Officer

Going mobile opens doors for field sales

Time Warner Cable

Dave Schwehm

Vice President of Community Solutions

Torani evolves with the times while staying true to its history

Torani

Sylvie Mwila-Jonath

Head of Information Technology

Transamerica Financial Network enhances both its company culture and its bottom line with Salesforce

Transamerica

John Joseph

Vice President, Managing Director

Unilever helps its people work with greater passion and purpose with Salesforce

Unilever

Jane Moran

Global CIO

UnitedHealthcare is transforming the member experience to proactive, predictive, and personalized care

UnitedHealthcare

Phil McKoy

Chief Information Officer

Univar creates chemistry with a self-serve, convenient buying experience

Univar

Ian Gresham

Chief Marketing Officer

Victor jets ahead with sharper customer and sales insights

Victor

Clive Jackson

Cheif Executive Officer, Founder

VMware’s new business takes off on a new marketing platform

VMware

Nick King

Vice President of Cloud Marketing

Vodafone rebuilds Australian brand placing customer at the center

Vodafone

Bill Morrow

Cheif Executive Officer

Audience Studio Helps Vox Media Drive Superior Advertising Performance

Vox Media

Will Won

Revenue Intelligence

Wärtsilä’s digital transformation powers ahead with better customer intelligence, stronger growth, and greater operational efficiency

Wartsila

Sini Spets

Vice President of Business Development

WeddingWire makes a commitment to personalized, customer-focused marketing

WeddingWire

Bart Thornburg

Senior Manager of Email Marketing

WeWork is changing how we work. With Salesforce

WeWork

Rachell Bordoy

Director of Product Operations

As business heats up, YETI stays cool with Salesforce.

YETI

Matt Reintjes

Chief Executive Officer

Zero Motorcycles revs up performance with Salesforce

Zero Motorcycles

Mike Cunningham

Director of U.S. Sales

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Salesforce Marketing Cloud B2B Case Studies & Customer Successes

Case Studies

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