Case Study: ADP achieves mobile-first selling and unified customer engagement with Salesforce Marketing Cloud

ADP reps make every moment a selling moment with Salesforce

ADP, a leader in human capital management with more than 600,000 customers, faced the challenge of unifying customer information and sales processes across 11 business units so employees in sales, marketing, finance, and operations could access complete, timely customer views. The company needed to standardize lead and territory management, integrate pricing and quoting, and enable high-contact sales teams to be productive on the go.

ADP consolidated customer data on the Salesforce platform, standardizing records, integrating pricing/quote tools, and using Marketing Cloud for social listening and lead capture. A suite of mobile-optimized apps and the Salesforce mobile app let reps prospect, quote, sign, and close from tablets; over 10,000 employees now access real-time reports and workflows. The result: improved lead flow and pipeline visibility, reduced communication overhead and staff time, faster sales cycles, and stronger, cross-divisional customer engagement.

ADP

Mike Capone

CIO & CVP of Product Development