Case Study: Torani achieves 25% productivity increase and improved customer engagement with Salesforce Marketing Cloud

Torani evolves with the times while staying true to its history

Torani, a family‑founded maker of more than 200 flavored syrups and sauces established in 1925, has grown into an international brand but faced operational limits from spreadsheets, sticky notes, and siloed regional sales teams. With a goal to double revenue by 2025, headquarters needed a single platform to unify sales, marketing, and service data and give leadership clear visibility into customer activity and regional performance.

Torani implemented Salesforce (Sales Cloud, Service Cloud, Marketing Cloud, Pardot, Social Studio, Chatter) and used Trailhead for team training, centralizing customer records, automating MQL assignment, and improving cross‑team collaboration. The result: a 360° view of customers, stronger consumer engagement through targeted campaigns and social outreach, and a 25% increase in productivity while building a scalable platform for future growth.

Torani

Sylvie Mwila-Jonath

Head of Information Technology