Case Study: Manheim achieves minute-speed email campaigns and boosted productivity with Salesforce Marketing Cloud

Manheim boosts Salesforce adoption and productivity with Accelerators

Manheim, a global leader in vehicle remarketing, discovered it wasn’t fully leveraging Salesforce: a time-sensitive outage notification once took hours to prepare, revealing knowledge gaps across thousands of sales and marketing staff and a need for guided adoption. The company recognized the platform had the capabilities they needed but lacked a clear starting point.

With guidance from their Salesforce Success Manager and an Accelerator Specialist, Manheim used Premier Success Plan Accelerators—starting with the Marketing Cloud Connector and followed by Journey Builder and Email Segmentation—to link data, automate campaign steps, and adopt best-practice templates. The result: campaign prep time fell from hours to minutes, boosting agility and productivity, improving email targeting, and providing reusable templates and ongoing support for continued platform growth.

Manheim

Megan Smith

Senior CRM Campaign Manager