Case Study: College for America achieves rapid program launches and 360-degree student visibility with Salesforce Marketing Cloud

College for America at Southern New Hampshire University is modernizing higher education for working adults

College for America at Southern New Hampshire University (CfA) is redesigning higher education for working adults, but faced a tight timeline and complex operational needs—Brian Peddle, CTO, was asked to launch an associate degree in four months and needed a fast, scalable way to manage student data and coordinate recruiting, student success, marketing, and IT. The challenge was to create a seamless, competency-based learning experience that could scale quickly while improving access, cost, and quality.

CfA built its competency-based LMS and backend business processes on the Salesforce Platform, adopting a Connected Campus approach to give staff a 360-degree view of each student. Integrations and Pardot enabled a new initiative to launch in three weeks, while project tracking, reviewer workflows, an early-warning system, Knowledge articles, Live Agent chat, and case management improved student support and outcomes—positioning CfA to rapidly scale enrollment and advance its mission to disrupt higher education.

College for America

Brian Peddle

Chief Technology Officer