Case Study: Piedmont Healthcare achieves 83.5% reduction in email bounces and $1.6M annual benefit with Salesforce Marketing Cloud

Piedmont Healthcare prescribes stronger bonds with patients and physicians

Piedmont Healthcare is a nonprofit Georgia health system serving more than 2 million people across nearly 660 locations with 23,000 employees. Facing the industry’s shift to value‑based care, Piedmont needed technology to personalize medicine at scale, improve patient outcomes, and smooth transitions across providers while meeting rising patient expectations.

By deploying Salesforce Health Cloud, Marketing Cloud, and Pardot, Piedmont created unified patient profiles, data‑driven marketing, and automated physician lead nurturing. Results included an 83.5% drop in email bounces (to 1.3%), a 21% lift in click‑through rates (to 8%), a 6.7‑point increase in open rates (to 32%), an estimated $1.6M annual benefit, 83% ROI, and a 1.8‑year payback period, plus reduced agency and legacy system costs and improved care coordination.

Piedmont Healthcare

Andrew Chang

Executive Director of Marketing and Physician Outreach