Case Study: Papa Murphy's achieves streamlined franchise launches and improved customer communications with Salesforce Marketing Cloud

Community Cloud helps Papa Murphy’s franchises perfect their recipe for success

Papa Murphy’s, the largest take-and-bake pizza chain in the U.S. with more than 1,500 franchise locations, faced a growing challenge coordinating the many partners and internal teams needed to open new stores. As the company scaled past 1,400 locations and went public, the prior process—dozens of separate spreadsheets and fragmented communication—was no longer scalable or transparent.

Papa Murphy’s launched Pathway on Salesforce Community Cloud (integrated with Sales Cloud, TaskRay and Marketing Cloud) to centralize tasks, templates, documents and a suggestion channel. The community provides 360° visibility into 400+ launch tasks, lets the company update a single template for instant adoption, reduces email and spreadsheet chaos, speeds enhancements, and has simplified and accelerated store openings with plans to extend Pathway to remodels and relocations.

Papa Murphy’s

Jenni Doyle

Director of Information & Technical Services