Case Study: Pernod Ricard achieves global collaboration and viral marketing success with Salesforce Marketing Cloud

Pernod Ricard boosts innovation with Salesforce

Pernod Ricard, the global spirits group with roots back to the 1800s, wanted to accelerate collaboration and innovation across its 17,000+ employees in 80 countries. The challenge was to capture ideas and speed decision-making in a dispersed, fast-moving organization while also improving connection with partners and consumers.

The company deployed Salesforce Chatter and the Salesforce mobile app—and later Community Cloud for external partners—to create a company-wide social network and digital ecosystem. Within six months everyone was onboard, teams gained real-time access to information, and grassroots ideas scaled quickly (for example, an Absolut Greyhound launch video went viral with 25 million views and rapid sales in under 15 days), while collaboration with distributors and consumers became easier and more creative.

Pernod Ricard

Alexandre Ricard

Chief Executive Officer