Case Study: Zero Motorcycles achieves a seamless, connected ownership experience and faster service with Salesforce Marketing Cloud

Zero Motorcycles revs up performance with Salesforce

Zero Motorcycles is a market-leading maker of high-performance electric bikes celebrated for innovation but struggling with fragmented customer and dealer experiences. Rapid growth ambitions and three separate systems for sales, service, and marketing created paperwork bottlenecks, slow responses, and a subpar journey for owners, dealers, and prospects.

Partnering with Salesforce Ignite, Zero implemented Salesforce Customer 360 plus Marketing Cloud and Community Cloud to unify lead tracking, dealer collaboration, and customer service, and to create connected bikes with remote diagnostics and in-app support. The overhaul delivered a seamless, scalable ownership experience—50% faster emergency response, 25% fewer support tickets, smoother demo-to-sale tracking, and a stronger brand engagement across riders and dealers.

Zero Motorcycles

Mike Cunningham

Director of U.S. Sales