Case Study: Time Warner Cable achieves faster field sales and greater efficiency with Salesforce Marketing Cloud

Going mobile opens doors for field sales

Time Warner Cable, a national communications provider selling bundled video, Internet, home and phone services across 29 states, faced the challenge of speeding up close rates and coordinating a large door‑to‑door field sales force and a multi‑dwelling‑unit (MDU) team. With thousands of reps selling complex packages and needing to share approvals, contracts and property access information, the company needed faster field data, simpler order completion, and better ways to engage apartment managers and customers.

By deploying the Salesforce Platform on iPads and smartphones, Time Warner Cable enabled reps to handle approvals, contracts and signatures electronically, access territory maps, complete orders in the field, and deliver interactive presentations; portals let the MDU team share information with apartment owners. The result was faster, more efficient sales and forecasting, improved close rates and field productivity, stronger apartment market penetration (20+% of business), and greater agility across marketing and B2B teams.

Time Warner Cable

Dave Schwehm

Vice President of Community Solutions