Case Study: Bespoke Collection achieves deeper customer relationships, higher retention, and revenue growth with Salesforce Marketing Cloud

Bespoke Collection - Customer Case Study

Bespoke Collection is a Napa-based luxury wine and lifestyle group that operates Blackbird Vineyards, Ma(i)sonry Napa Valley and Recuerdo Wines. Faced with the need to deepen long-term relationships across retail locations, memberships and corporate gifting, the company needed a way to connect customer, vendor and staff touchpoints, track guest lifecycles, and deliver personalized experiences that go beyond simple transactions.

By deploying Salesforce (Marketing Cloud, Sales Cloud, Data.com and the mobile app), Bespoke unified customer data, automated personalized follow-ups, coordinated staff handoffs between locations, and surfaced lifetime value and reservation details to frontline teams. The result was stronger targeted marketing, higher retention and order value, increased referrals and cross‑sell opportunities, and more predictable, relationship-driven experiences that turn customers into ambassadors.

Bespoke Collection

Paul Leary

President & Partner