Case Study: CareerBuilder achieves personalized, real-time candidate engagement with Salesforce Marketing Cloud

CareerBuilder - Customer Case Study

CareerBuilder is a leading online employment marketplace that helps more than 25 million people a month find jobs and career advice. Faced with the challenge of matching the right candidates to employers, personalizing outreach across channels, and keeping up with mobile users and changing skill demands, the company needed a way to turn large, dispersed data into timely, relevant experiences for both job seekers and hiring organizations.

Using Salesforce (Marketing Cloud, Sales Cloud, the Salesforce Platform and Data.com), CareerBuilder built personalized profiles from social and behavioral data, automated targeted content and mobile job notifications, and launched niche skills-training sites. The result: faster, more relevant candidate engagement, new employer prospects discovered at the click of a button, improved lead and account management, and a stronger labor market through better job matches and skills development.

CareerBuilder

Lindsey Nelson

Vice President of Sales Productivity