Case Study: Conagra Brands achieves data-driven consumer insights and connected commerce with Salesforce Marketing Cloud

Conagra grows iconic brands with Salesforce and Google

Conagra Brands, a century-old packaged-food company with about 17,000 employees and more than 100 brands, refocused in 2016 to become a consumer-centric business. It faced fragmented customer data, the need for real-time consumer insights, and the challenge of balancing personalized consumer marketing with complex B2B relationships while driving scale, speed, and innovation.

Conagra implemented Salesforce (Marketing Cloud, Sales Cloud, Service Cloud, Einstein Analytics) and Google Analytics 360 to unify data into a “demand science” platform for personalized marketing, social listening, and smarter B2B selling. The company analyzed 15 million social mentions in one month, launched targeted products like a Soccer Snack Pack from those insights, improved service and sales with AI-driven next-best-actions and proactive case handling, and upskilled staff via Trailhead and agile training to sustain the transformation.

ConAgra

DeLu Jackson

Vice President of Precision Marketing