Case Study: Victor (private jet charter) achieves sharper customer insights and faster personalized service with Salesforce Marketing Cloud

Victor jets ahead with sharper customer and sales insights

Victor is a fast-growing private jet charter startup that has reinvented the market with transparent pricing, mobile bookings and 24/7 service, achieving four‑year average sales growth of 137%. As demand and a high‑expectation clientele grew, legacy spreadsheets and a homegrown CRM created knowledge gaps and slowed responses, so the company needed a single 360° customer view to scale without sacrificing its high‑touch experience.

Victor implemented Salesforce (Service Cloud, Marketing Cloud and Data.com) with automated prospect ratings, personalized dashboards and mobile analytics to prioritize enquiries and track customer journeys. The platform enabled faster, data-driven quoting (improving win rates for quotes delivered within 30 minutes), let account managers handle about five times the customers of a traditional broker, brought in ~600 new leads/month and converted many into fliers, and helped drive consistent, personalized service—expanding the market so 15% of 2016 bookings were first‑time private fliers.

Victor

Clive Jackson

Cheif Executive Officer, Founder