Case Study: ALDO achieves 1-to-1 personalized customer experiences and $100M ROI with Salesforce Marketing Cloud

Retailer Aldo blazes a new path to customers with 1-to-1 communications

Aldo, the international footwear brand founded in 1972, built its reputation on craftsmanship and a corporate culture that puts “love” and customer care at the center. Facing a transformed retail landscape—with fast fashion and online competitors—Aldo needed to move beyond siloed customer data and generic marketing to deliver seamless, personalized experiences across store, web, and call center channels.

Partnering with Salesforce, Aldo unified customer data, added predictive intelligence, and equipped store associates with mobile insights and an A‑List app to drive 1-to-1 communications. The changes cut email volume about 50%, boosted email conversion by 131%, sped call resolution by 20%, and generated roughly $100 million in ROI over four years.

ALDO

Amy Stern

Global Vice President of Human Resources