Case Study: Sysco achieves faster growth and unified customer engagement with Salesforce Marketing Cloud

Salesforce keeps Sysco on the road to growth

Sysco, the world’s largest food distributor serving 400,000+ customers through 70+ operating companies, needed a way to connect its dispersed salesforce and share customer data across geographies and systems. With 8,500+ reps spending more than 90% of their time on the road and 45,000+ employees across the organization, Sysco lacked mobile visibility into customer relationships and cross-company collaboration.

By building on the Salesforce Platform — including the Sysco360 mobile app, Chatter for companywide collaboration, and Marketing Cloud for social listening — Sysco gave reps instant access to customer data and sales opportunities while integrating SAP back-end data. The result: improved team selling, faster issue resolution, stronger customer engagement, measurable growth (Houston sales up 14% year over year), and plans to expand with new value-added selling apps.

Sysco

Wayne Shurts

Chief Technology Officer